NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.

• Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
• Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
• Scaling Google search

Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.  

Please read the Process overview first.

Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.