
For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.
Acquire access to accounts, send onboarding and double check what inventory was in stock and what's on its way. Build and test out audiences, copy and creative and scale.
For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Paid Ads,Paid Ads,Branding,Copywriting,Marketing Strategy,Email Marketing,Web Development
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.