
For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.
Acquire access to accounts, send onboarding and double check what inventory was in stock and what's on its way. Build and test out audiences, copy and creative and scale.
For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Paid Ads,Paid Ads,Branding,Copywriting,Marketing Strategy,Email Marketing,Web Development
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This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.
Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.

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