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For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.
Acquire access to accounts, send onboarding and double check what inventory was in stock and what's on its way. Build and test out audiences, copy and creative and scale.
For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Paid Ads,Paid Ads,Branding,Copywriting,Marketing Strategy,Email Marketing,Web Development
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
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