
We managed to break through the revenue range that they had been locked in for some time.
We grew revenue and improved the ROAS.
We replaced the tracking pixels and we can better track and retarget sample order purchases.
We used better reporting in Google ads to make sure ad spend is managed better.
We reinstalled three tracking pixels to track sales & samples better.
We managed to break through the revenue range that they had been locked in for some time.
We grew revenue and improved the ROAS.
We replaced the tracking pixels and we can better track and retarget sample order purchases.
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.