
Public opinion polls showed that people are more familiar with this brand and more aware of it. We also succeeded in selling launch boxes.
Heineken 00 first launch in Israel.
As the head of social at my company, I created a strategic plan, decided which audience to target, what videos to show them, and what promotions they would receive to generate awareness and conversion for the brand.
Public opinion polls showed that people are more familiar with this brand and more aware of it. We also succeeded in selling launch boxes.
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.