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Public opinion polls showed that people are more familiar with this brand and more aware of it. We also succeeded in selling launch boxes.
expert
Heineken 00 first launch in Israel.
As the head of social at my company, I created a strategic plan, decided which audience to target, what videos to show them, and what promotions they would receive to generate awareness and conversion for the brand.
Public opinion polls showed that people are more familiar with this brand and more aware of it. We also succeeded in selling launch boxes.
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Food & Drink
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Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
