Supporting the brand with Paid Ads and Email Marketing has enabled them to consistently achieve quarter on quarter growth.

0.5
ROAS

The Challenge

Help the brand to navigate digital marketing and maximise their ROI from paid advertising.

The Process

Launched new Facebook Ads structure, Google Ads campaigns and compeltely overhauled Email Marketing.

The Solution

Supporting the brand with Paid Ads and Email Marketing has enabled them to consistently achieve quarter on quarter growth.

Skills Used

Paid Ads,Paid Ads,Email Marketing

Industry

Health & Wellness

Results by the numbers

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0.74

CPL

Roxi Guardia

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2.75

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Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.

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Fillyboo

The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.


Their ROAS was stuck at around 50% (0.5 : 1).


Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

4

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Launch a successful Kickstarter.

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