
Supporting the brand with Paid Ads and Email Marketing has enabled them to consistently achieve quarter on quarter growth.
Help the brand to navigate digital marketing and maximise their ROI from paid advertising.
Launched new Facebook Ads structure, Google Ads campaigns and compeltely overhauled Email Marketing.
Supporting the brand with Paid Ads and Email Marketing has enabled them to consistently achieve quarter on quarter growth.
Paid Ads,Paid Ads,Email Marketing
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.