Supporting the brand with Paid Ads and Email Marketing has enabled them to consistently achieve quarter on quarter growth.
expert
Help the brand to navigate digital marketing and maximise their ROI from paid advertising.
Launched new Facebook Ads structure, Google Ads campaigns and compeltely overhauled Email Marketing.
Supporting the brand with Paid Ads and Email Marketing has enabled them to consistently achieve quarter on quarter growth.
Paid Ads,Paid Ads,Email Marketing
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.