Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.

HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND

GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.

COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.

INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.

SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

The Challenge of of Startup Growth

What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.

Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.

We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:

Understanding the company’s core value proposition and drive.

Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.

Addressing website architecture problems with user-centric best practices.

The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.

Identify competitor SEO strategies to implement off-page SEO tactics.

A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.