Initially ROAS was lower in the 300-400% range. Was able to increase revenue as well as ROAS toward 600-800% by testing campaign tactics as mentioned above in the process section.

The Challenge

Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.


Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.

The Process

Testing both manual and smart shopping campaigns

Dynamic search campaigns built around url targeted dynamic ad targets

Successfully tested both manual bidding strategies (ecpc) as well as tROAS bidding strategies

Dynamic Remarketing build out targeting all visitors, cart abandoners, customer list etc

The Solution

Initially ROAS was lower in the 300-400% range. Was able to increase revenue as well as ROAS toward 600-800% by testing campaign tactics as mentioned above in the process section.

Skills Used

Google Shopping,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

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