Initially ROAS was lower in the 300-400% range. Was able to increase revenue as well as ROAS toward 600-800% by testing campaign tactics as mentioned above in the process section.
agency
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
Testing both manual and smart shopping campaigns
Dynamic search campaigns built around url targeted dynamic ad targets
Successfully tested both manual bidding strategies (ecpc) as well as tROAS bidding strategies
Dynamic Remarketing build out targeting all visitors, cart abandoners, customer list etc
Initially ROAS was lower in the 300-400% range. Was able to increase revenue as well as ROAS toward 600-800% by testing campaign tactics as mentioned above in the process section.
Google Shopping,Paid Ads,Paid Ads
Home & Garden
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Develop website and implement tracking to measure performance
Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
