We had high Direct Response KPI's and did a performed well within a highly competitive industry.

Jonathan K.

Mayple Vetted

expert

The Challenge

The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.

The Process

We would utilize the off-season, May - December, diving into past in-season data to analyze insights to help craft a plan in line with goals for the following season. In-season we spent aggressively on the digital channels and optimized through creative and landing page tests. Working with top level executives, we kept marketing in-line with expectations towards season end goals.

The Solution

We had high Direct Response KPI's and did a performed well within a highly competitive industry.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Marketing Strategy,Web Development,SEO,Google Shopping,Web Development,Paid Ads,CRO,Paid Ads

Industry

Professional Services

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