
Greater than 100% sales growth measured on Google Analytics
Developed email automations which account for upwards of 50% of total monthly revenue
Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range
Aligned site architecture and content to earn high value keywords for strong organic growth
Greater than 100% sales growth measured on Google Analytics
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,SEO,Marketing Strategy,Web Development
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

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