Learn everything SEO from the best at our next Live event! Wednesday, February 15th at 12 PM EST (Free Entry!)
We saw great success with this new model, we continued to adapt till we were driving a 12.5% CVR for Non-brand.
expert
Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.
I worked at rebuilding the structure of the campaigns to be hypo-targeted to different regions, and had sets of ads running for different clothing styles depending on the weather/season
We saw great success with this new model, we continued to adapt till we were driving a 12.5% CVR for Non-brand.
Paid Ads
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
