We saw great success with this new model, we continued to adapt till we were driving a 12.5% CVR for Non-brand.

1.3
ROAS

The Challenge

Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.

The Process

I worked at rebuilding the structure of the campaigns to be hypo-targeted to different regions, and had sets of ads running for different clothing styles depending on the weather/season

The Solution

We saw great success with this new model, we continued to adapt till we were driving a 12.5% CVR for Non-brand.

Skills Used

Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5.12

CPL

Omnileads

Complete brand redesign to attract more customers.

Peak and Valley

Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.

0.25

CPO

BeYouChair

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

0.63

ROAS

Tracey Cooper

Tracey Cooper is an upmarket English homeware brand and eeded our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.