We saw great success with this new model, we continued to adapt till we were driving a 12.5% CVR for Non-brand.

1.3
ROAS

The Challenge

Dakine was running paid search campaigns that were targeting all of the United States and were not breaking up states. I let them know this was a concern because different audiences in different regions are going to be interested in the same products, it depends on the weather.

The Process

I worked at rebuilding the structure of the campaigns to be hypo-targeted to different regions, and had sets of ads running for different clothing styles depending on the weather/season

The Solution

We saw great success with this new model, we continued to adapt till we were driving a 12.5% CVR for Non-brand.

Skills Used

Paid Ads

Industry

Style & Fashion

Results by the numbers

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