By bootstrapping and adding several secondary traffic sources we doubled in revenue every month for 6 months. Our first month had a revenue of $500. Our 7th month brought in over $200k in revenue.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials
$1.27M
Sales

Sandra Stepan - Founder, Snap Advantage

Mayple Vetted

agency

The Challenge

I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials

The Process

Paid Media Management


Effective paid media management begins with buying market data by running small test campaigns, and then making decisions based on the results. Once an effective ad formula is found (ad hook, image, CTA, congruence with landing page, message that resonates with the audience) leading to a purchase with an acceptable CPP (Cost Per Purchase), that campaign can then be scaled up very quickly. HearGift saw its first real scaling ability after 3 months of testing (our first 4 figure month was month 3 and our first 6 figure month was month 7).


As more advertising dollars were spent, CPP naturally went up and that’s when we found it important to continually be testing new campaigns as well as optimizing the conversion rate in order to gain maximum effectiveness out of each advertising dollar spent.


Another important factor in our success was retargeting/remarketing campaigns. As it takes on average 5-7 touches to make a sale (more for higher-priced products), it’s very important to continually reach out to prospective buyers using a multi-channel strategy (retargeting ads across multiple platforms, regular email and SMS outreach messaging) to stay at top-of-mind and encourage customers to make a purchase.


Effective retargeting is all about knowing at which stage of the customer journey each prospect is, and giving them relevant information that will help move them along their journey with the end result of making a purchase (or repeat purchase).


Our scaling processes included the following:

·      Begin with Facebook, then spread the advertising budget across other, less established advertising platforms. This helped reduce dependency on a single platform (Facebook).

 

·      Allocated 20% of our advertising budget towards testing new audiences, interests, images/videos and ad hooks and copy which has given give us room to scale when a winning campaign was found.


·      When a winning campaign was found, we scaled hard, fast and as high as possible while keeping the CPP under our ideal threshold


·      Implemented a sequential retargeting campaign to augment the cold traffic campaigns and provide additional ROI on any sales that were not made directly from cold traffic (nurture and warm up the prospects to purchase using a sequence of social proof, increasing trust, and answering any potential objections in advance).

The Solution

By bootstrapping and adding several secondary traffic sources we doubled in revenue every month for 6 months. Our first month had a revenue of $500. Our 7th month brought in over $200k in revenue.


Key achievements:

  • $1.27m in sales in the first 18 months, with an advertising spend of $428,302 (Facebook)
  • $233,473 in sales with an advertising spend of $32,675 (Google)
  • return customer rate of 10% (hearing aids are usually a one-time purchase)
  • over 200 - 5 star reviews, dozens of video testimonials
Skills Used

Paid Ads

Industry

Health & Wellness

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Chorus

Establish an online presence and drive online sales.

6.5

ROAS

Delixirs

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.

Little Italy San Diego

The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.

34.4K

new email subscribers

Olivela

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.