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By bootstrapping and adding several secondary traffic sources we doubled in revenue every month for 6 months. Our first month had a revenue of $500. Our 7th month brought in over $200k in revenue.
Key achievements:
I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.
Key achievements:
Paid Media Management
Effective paid media management begins with buying market data by running small test campaigns, and then making decisions based on the results. Once an effective ad formula is found (ad hook, image, CTA, congruence with landing page, message that resonates with the audience) leading to a purchase with an acceptable CPP (Cost Per Purchase), that campaign can then be scaled up very quickly. HearGift saw its first real scaling ability after 3 months of testing (our first 4 figure month was month 3 and our first 6 figure month was month 7).
As more advertising dollars were spent, CPP naturally went up and that’s when we found it important to continually be testing new campaigns as well as optimizing the conversion rate in order to gain maximum effectiveness out of each advertising dollar spent.
Another important factor in our success was retargeting/remarketing campaigns. As it takes on average 5-7 touches to make a sale (more for higher-priced products), it’s very important to continually reach out to prospective buyers using a multi-channel strategy (retargeting ads across multiple platforms, regular email and SMS outreach messaging) to stay at top-of-mind and encourage customers to make a purchase.
Effective retargeting is all about knowing at which stage of the customer journey each prospect is, and giving them relevant information that will help move them along their journey with the end result of making a purchase (or repeat purchase).
Our scaling processes included the following:
· Begin with Facebook, then spread the advertising budget across other, less established advertising platforms. This helped reduce dependency on a single platform (Facebook).
· Allocated 20% of our advertising budget towards testing new audiences, interests, images/videos and ad hooks and copy which has given give us room to scale when a winning campaign was found.
· When a winning campaign was found, we scaled hard, fast and as high as possible while keeping the CPP under our ideal threshold
· Implemented a sequential retargeting campaign to augment the cold traffic campaigns and provide additional ROI on any sales that were not made directly from cold traffic (nurture and warm up the prospects to purchase using a sequence of social proof, increasing trust, and answering any potential objections in advance).
By bootstrapping and adding several secondary traffic sources we doubled in revenue every month for 6 months. Our first month had a revenue of $500. Our 7th month brought in over $200k in revenue.
Key achievements:
Paid Ads
Health & Wellness
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Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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