Reduced cost per lead by 25% although account was fairly optimized originally
expert
Optimize ads by cost per acquisition and lead quality
Ads optimized on Google and Bing primarily
Reduced cost per lead by 25% although account was fairly optimized originally
Paid Ads,Paid Ads,Web Development,Marketing Strategy
Food & Drink
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The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.