increase in spain market quota. chosen as number 1 gin choice in spain for 2015
Mayple Vetted
expert
support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
digital content and UGC campaign integrated with PR and installations
increase in spain market quota. chosen as number 1 gin choice in spain for 2015
Paid Ads,Paid Ads,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Other,Public Relations,Other
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.