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We increase revenue by 3x and used it to reinvest in the service growing sales significantly.
Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).
For Google Ads, I did a dee drive into the keywords being used. I restructured the account to focus on more relevant search terms as well as adding search terms for products that hadn't previously existed by going through the catalog and comparing each campaign. I also launched new ad copy that took into account price and other unique features to increase the Click Through Rate of the ads.
For Google Shopping, I completely revamped the feed ensuring that the Titles, Descriptions, and Images were showing what was most relevant to the user. I also removed underperforming products to remove wasted spend and allocated it elsewhere.
We increase revenue by 3x and used it to reinvest in the service growing sales significantly.
Paid Ads,Google Shopping
Style & Fashion
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ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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