We increase revenue by 3x and used it to reinvest in the service growing sales significantly.

3.1
ROAS

The Challenge

Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).

The Process

For Google Ads, I did a dee drive into the keywords being used. I restructured the account to focus on more relevant search terms as well as adding search terms for products that hadn't previously existed by going through the catalog and comparing each campaign. I also launched new ad copy that took into account price and other unique features to increase the Click Through Rate of the ads.


For Google Shopping, I completely revamped the feed ensuring that the Titles, Descriptions, and Images were showing what was most relevant to the user. I also removed underperforming products to remove wasted spend and allocated it elsewhere.

The Solution

We increase revenue by 3x and used it to reinvest in the service growing sales significantly.

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

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