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We increase revenue by 3x and used it to reinvest in the service growing sales significantly.
Nina Shoes' revenue has been flat and even down because of the pandemic. We needed to increase profitable revenue for Nina to stay competitive in the industry for Google Ads and Google Shopping (both paid).
For Google Ads, I did a dee drive into the keywords being used. I restructured the account to focus on more relevant search terms as well as adding search terms for products that hadn't previously existed by going through the catalog and comparing each campaign. I also launched new ad copy that took into account price and other unique features to increase the Click Through Rate of the ads.
For Google Shopping, I completely revamped the feed ensuring that the Titles, Descriptions, and Images were showing what was most relevant to the user. I also removed underperforming products to remove wasted spend and allocated it elsewhere.
We increase revenue by 3x and used it to reinvest in the service growing sales significantly.
Paid Ads,Google Shopping
Style & Fashion
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
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