• Delivered more than 10 million impressions to new users for brand awareness campaign to targeted audience which formed a base for their re-marketing strategy.
  • For retargeting campaigns, we reduced their CPO by 10% for the users who checked out but did not purchase
0.1
CPO

The Challenge

  • To re-define marketing strategy for France and CEE markets
  • Run brand awareness campaigns on programmatic channels
  • Increase the reach to relevant audience and to use this data for future targeting campaigns
  • Re-target users that performed some action on website and get more purchases.

The Process

  • Used language based ads in each region and advertised on websites that pet owners are prone to visit and increased their new user base.
  • Re-targeted the email addresses client provided us using various CTA's for each funnel
  1. First audience was who registered on the website but did not fill out the order form.
  2. Second audience was those who willed in the order (checkout) form but did not purchase
  • We used different creatives for each audience group and optimized the campaigns based on cohort reporting of creative vs audience segment vs relevant website in each region

The Solution

  • Delivered more than 10 million impressions to new users for brand awareness campaign to targeted audience which formed a base for their re-marketing strategy.
  • For retargeting campaigns, we reduced their CPO by 10% for the users who checked out but did not purchase
Skills Used

Web Development,Marketing Strategy,Paid Ads

Industry

Pets

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

CapEc

Client needed a go-to-market strategy

0.4

CPL

SyQwest

SyQwest expressed frustration with their position and placement in Google’s search engine results

and felt they had lost touch with their customers. They wished to improve the amount of traffic coming in from organic search engine results for people looking for their products.

1.78

ROAS

Just In Case

Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.

0.25

CPO

BeYouChair

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.