• Total business: 30% revenue growth MoM at a static blended CPA
  • Drove 72% new customer growth MoM, improving CAC by 21%
  • Paid: Improved paid media CPA by 35% MoM at 34% scaled spend
  • Doubled last-click paid revenue MoM with percentage of paid revenue rising from 18% to 27% MoM


0.35
CPO

The Challenge

  • Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
  • Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
  • Scaling Google search


The Process

  • Took a look at historical total business data and benchmarks by channel and developed a growth plan that would allow us to hit total business goals broken out by individual paid and organic channels (i.e. Facebook, Google, Affiliates, Direct, Referrals, etc.)
  • Through methodical testing and breaking out non-dynamic ad formats from dynamic as well as testing some broader audiences we were able to double ROAS in month 2


The Solution

  • Total business: 30% revenue growth MoM at a static blended CPA
  • Drove 72% new customer growth MoM, improving CAC by 21%
  • Paid: Improved paid media CPA by 35% MoM at 34% scaled spend
  • Doubled last-click paid revenue MoM with percentage of paid revenue rising from 18% to 27% MoM


Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Food & Drink

Results by the numbers

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