Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.

The Challenge

Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.

The Process

We generated a series of experiments designed to test a wide range of copy, creative and audience. We then performed a series of tests to validate or invalidate what works. When we identified what worked, we then scaled it.

The Solution

Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.

Skills Used

Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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