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Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.
Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
We generated a series of experiments designed to test a wide range of copy, creative and audience. We then performed a series of tests to validate or invalidate what works. When we identified what worked, we then scaled it.
Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.
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Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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