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Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.
expert
Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
We generated a series of experiments designed to test a wide range of copy, creative and audience. We then performed a series of tests to validate or invalidate what works. When we identified what worked, we then scaled it.
Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.
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Technology
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Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
