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I created a Top of the funnel, Middle of the funnel, and bottom of the funnel strategy to help my client get more leads through both Facebook and Google. For Facebook the TOF would be a video to get people aware of the product, MOF would be people that showed interest in the first video showing them a different type of video, BOF was a retargeting campaign
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
I was the paid media specialist, I had to come up with a paid media strategy by understanding their customer persona and utilizing any ad creatives they had to start testing an initial strategy.
My initial strategy was to create an awareness campaign of a video demonstration of the software, then to create separate audiences based on video consumption.
With multiple audiences I then created more campaigns to show different videos to people that are already familiar with the software. Ultimately, I wanted to retarget all the people that made it through all the videos, also retarget people the visit specific pages to get them to convert.
I created a Top of the funnel, Middle of the funnel, and bottom of the funnel strategy to help my client get more leads through both Facebook and Google. For Facebook the TOF would be a video to get people aware of the product, MOF would be people that showed interest in the first video showing them a different type of video, BOF was a retargeting campaign
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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