A 20% reduction in cost per lead, meant savings of hundreds of thousands of dollars in advertising spend for Salesforce.
expert
With such a large account, Salesforce APAC needed support from an Agency to audit and review their Google Ads setup and then implement the recommended and approved changes.
I led the team which did a deep dive into the account, uncovering several issues and non-standard practicies. Following our audit, we were tasked with implementing the changes over a 2 month period to help the Salesforce team build a solid account structure.
A 20% reduction in cost per lead, meant savings of hundreds of thousands of dollars in advertising spend for Salesforce.
Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
