A 20% reduction in cost per lead, meant savings of hundreds of thousands of dollars in advertising spend for Salesforce.
With such a large account, Salesforce APAC needed support from an Agency to audit and review their Google Ads setup and then implement the recommended and approved changes.
I led the team which did a deep dive into the account, uncovering several issues and non-standard practicies. Following our audit, we were tasked with implementing the changes over a 2 month period to help the Salesforce team build a solid account structure.
A 20% reduction in cost per lead, meant savings of hundreds of thousands of dollars in advertising spend for Salesforce.
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