The improved efficiency across the existing channels plus the successful growth of the new channels allowed us to spend additional advertising dollars resulting in a 40%+ growth in Year over Year

0.41
ROAS

The Challenge

kidpik is a well established kids' clothing brand that was looking for growth across as many digital marketing channels as possible. Facebook/Instagram Ads and Google Search Ads were launched, but needed optimization and additional channels were needed to grow.

The Process

First a thorough analysis of the Facebook/Instagram Ads and Google Search Ads was done to understand what was working and what could be improved. I used this analysis to adjust bidding, targeting, and messaging to improve CAC. I then used the best Facebook/Instagram Ads creatives as a basis to launch new creatives on Facebook/Instagram as well as new channels such as Snap, TikTok, and YouTube. All these channels required methodical ad testing to find what worked best on each channel. There were clear overlaps, but often the video editing and messaging needed to be tweaked to see the best success.

The Solution

The improved efficiency across the existing channels plus the successful growth of the new channels allowed us to spend additional advertising dollars resulting in a 40%+ growth in Year over Year

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Style & Fashion

Results by the numbers

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