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I was able to focus intently on paid ad optimization which brought down cost per applicant. We determined some channels were not economical, while funneling spend to other channels that were performing well. Within the channels that were working, we optimized though a lot of creative testing, but also leveraging all the best practices through pixel and campaign setup to allow the bidding algorithms to optimize.
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
I was given a ballpark weekly budget per geo and I was tasked with determining what digital channels to spend those dollars in to most efficiently drive applicants. I worked with the marketing team to request and create any needed assets, and implemented all the paid media spend. I would meet with their team weekly to discuss results and strategize next steps.
I was able to focus intently on paid ad optimization which brought down cost per applicant. We determined some channels were not economical, while funneling spend to other channels that were performing well. Within the channels that were working, we optimized though a lot of creative testing, but also leveraging all the best practices through pixel and campaign setup to allow the bidding algorithms to optimize.
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This e-commerce based Matcha powder company boasts the largest collection of Matcha anywhere. Though their profit margins were consistently solid prior to using DIDO AGENCY, they weren’t leveraging their network of past-buyers to the fullest extent. Matcha Outlet realized it needed to optimize marketing efforts to stay in touch with consumers between purchases.
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
Great Wrap came to us looking to scale their business with a low AOV single SKU store. Their Facebook ad account was new, with little pixel data to help drive conversions. With a sustainability product that required education for the viewer before purchase, we knew we would need to be creative when finding ways to drive sells below a $10 CPA.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
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