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I was able to focus intently on paid ad optimization which brought down cost per applicant. We determined some channels were not economical, while funneling spend to other channels that were performing well. Within the channels that were working, we optimized though a lot of creative testing, but also leveraging all the best practices through pixel and campaign setup to allow the bidding algorithms to optimize.
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
I was given a ballpark weekly budget per geo and I was tasked with determining what digital channels to spend those dollars in to most efficiently drive applicants. I worked with the marketing team to request and create any needed assets, and implemented all the paid media spend. I would meet with their team weekly to discuss results and strategize next steps.
I was able to focus intently on paid ad optimization which brought down cost per applicant. We determined some channels were not economical, while funneling spend to other channels that were performing well. Within the channels that were working, we optimized though a lot of creative testing, but also leveraging all the best practices through pixel and campaign setup to allow the bidding algorithms to optimize.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Web Development
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This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.
This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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