NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.


Specifically, we have helped them achieve:

  • 28% average campaign open rate (industry average is 20%)
  • 2% average CTR (industry average is 1.5%)
  • 0.01% spam rate (anything under 0.5% is considered good)


We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.


The Challenge

Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.

Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest

Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts

The Process

New Wire Marine has acquired a list of 40k email subscribers that was not bringing in revenue. Our team has been working with NWM since September 2021 to implement automated email flows that bring sales on demand, as well as delivering weekly email campaigns that are relevant to a very niche audience, bring value and entertainment.


We helped NWM switch ESP from MailChimp to Klaviyo. This has allowed us to hyper segment our list and send targeted emails to sub-segments of their subscribers based on their purchase behavior, purchase history, email engagement activity, amount spent and more.


We have also developed a comprehensive email marketing editorial calendar and plan for each quarter in order to achieve their email revenue goals. As a result we have been overachieving their email revenue targets and their list is more engaged than ever.

The Solution

NWM has been seeing a revenue increase of 15-20% month on month since our team has been at the helm of their email marketing projects.


Specifically, we have helped them achieve:

  • 28% average campaign open rate (industry average is 20%)
  • 2% average CTR (industry average is 1.5%)
  • 0.01% spam rate (anything under 0.5% is considered good)


We are now working with NWM to continue delivering the same statistics on a bigger list. We are implementing processes to rapidly grow their subscriber list, turn more subscribers into customers and form new partnerships for revenue diversification.


Skills Used

Other,Content Marketing,Copywriting,Email Marketing,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

US

Rugs Done Right

Rugs Done Right needed help with both their SEO & web development

0.5

CPO

Made by Nacho

Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity

2

ROAS

Mega Viral Store

Create the ecommerce brand from zero

0.35

CPO

Umami Cart

  • Developing a holistic growth plan that took all paid channels into consideration and balancing with organic channels
  • Driving a net positive ROAS on Facebook and finding success with non-dynamic ad formats
  • Scaling Google search


Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.