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Consistently remained 10% or below CPA target as it decreased post launch while scaling spend from start to $7.5k daily
agency
Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity
Launched brand from the start. Creating all social and search accounts, Implement tracking, Make creatives from base assets, write copy and content. Continually test and optimize growing spend to over $7k a day.
Consistently remained 10% or below CPA target as it decreased post launch while scaling spend from start to $7.5k daily
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy,Google Shopping,Paid Ads,Paid Ads
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Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
