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Consistently remained 10% or below CPA target as it decreased post launch while scaling spend from start to $7.5k daily
Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity
Launched brand from the start. Creating all social and search accounts, Implement tracking, Make creatives from base assets, write copy and content. Continually test and optimize growing spend to over $7k a day.
Consistently remained 10% or below CPA target as it decreased post launch while scaling spend from start to $7.5k daily
Paid Ads,Paid Ads,Content Marketing,Copywriting,Marketing Strategy,Google Shopping,Paid Ads,Paid Ads
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
Responsible for delivering quality instruction and facilitating student learning according to CDI’s College prescribed curriculum.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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