Improved previous Google Ads conversion rate from 8.9% to 16.3% from Sept 21’ – April 22’. Increased ad spend for this time period from $400K to $665K and conversions from 17K to 53K. Lowered cost per conversion from $24 to $12.

0.47
CPL

The Challenge

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

The Process

My role is to manage their Google ad campaigns. I updated each Search campaign bid strategy to include max conversions + tCPA to meet their CPA goals. I then updated and added new ads and responsive search ads to help better reflect their product benefits and their target market which is an older demographic. I updated their keyword match types, added negatives to block unwanted traffic and continued to refine their keyword traffic the past 6 months. I also segmented their brand keywords and non brand keywords into different adgroups to funnel targeted traffic to their ads.

The Solution

Improved previous Google Ads conversion rate from 8.9% to 16.3% from Sept 21’ – April 22’. Increased ad spend for this time period from $400K to $665K and conversions from 17K to 53K. Lowered cost per conversion from $24 to $12.

Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Cherry Hill Mall

Cherry hill mall was forced to close all their malls due to COVID. I worked and promoted their entire digital campaign on Facebook/Google Ads.

MyPart

They wanted to scale their campaign but tracking wasn't accurate

Chanticlear Pizza

Online sales for the restaurant were low. They wanted a new website design that would increase online sales. This offered me the opportunity to flex my UX :)

0

CPO

Sazmining

Build a brand. Get people to sign up for their mining rigs.

Gradelink

‍Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.