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Improved previous Google Ads conversion rate from 8.9% to 16.3% from Sept 21’ – April 22’. Increased ad spend for this time period from $400K to $665K and conversions from 17K to 53K. Lowered cost per conversion from $24 to $12.
eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.
My role is to manage their Google ad campaigns. I updated each Search campaign bid strategy to include max conversions + tCPA to meet their CPA goals. I then updated and added new ads and responsive search ads to help better reflect their product benefits and their target market which is an older demographic. I updated their keyword match types, added negatives to block unwanted traffic and continued to refine their keyword traffic the past 6 months. I also segmented their brand keywords and non brand keywords into different adgroups to funnel targeted traffic to their ads.
Improved previous Google Ads conversion rate from 8.9% to 16.3% from Sept 21’ – April 22’. Increased ad spend for this time period from $400K to $665K and conversions from 17K to 53K. Lowered cost per conversion from $24 to $12.
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Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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