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Helped breakr to get its first 50K users, 50K followers + instagram verification, landing high profile partnerships with major labels and festivals, and press; all leading to breakr being able to raise an oversubscribed seed round of $4.2M
Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .
To effectively grow breakr, as an emerging preseed funded start up with little marketing dollars, I had to find effective and low cost ways to grow the brand. First was develop a robust marketing plan that defined the platforms core proposition, consumer target, tone of voice, social strategy and creative development. Once the brand was created, to go into growth I employed a email growth marketing strategy with a complex drip campaign + influencer marketing and amplification strategies which led to the creation of breakr's flywheel/growth loops. From there we focused on retention by implementing complex tech integrations that focused on lifecycle marketing, attribution tracking, and SRM segmentation.
Helped breakr to get its first 50K users, 50K followers + instagram verification, landing high profile partnerships with major labels and festivals, and press; all leading to breakr being able to raise an oversubscribed seed round of $4.2M
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TechIS is a fantastic company that offers coding bootcamps online, completely remotely.
We had the challenge of almost halving their CPA (meetings booked) in a US-only campaign structure.
Having limited access to the process and infrastructure this was almost entirely down to us to increase campaign efficiency, curate content and optimise ads.
The client wanted to use a website to generate leads online. They had a website designed and
built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.
Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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