Today, Calian has a new website that satisfies their unique UX needs having such diverse audiences, tracking analytics properly installed with Google Tag Manager and Hubspot, as well as Hubspot fully implemented as the company wide CRM and marketing automation tool.

0.5
CPL

The Challenge

Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

The Process

I was hired as a Digital Strategist for the corporate head office. Initially, I took inventory and explored the environment, tools and analytics available to them and prepared a report showcasing the current situation, and a proposal for what should be changed and implemented.


My first major recommendation was that they invest in a new website. One that would support their growth strategy and could serve as a solid scalable foundation for their four division structure. I was responsible for hiring an agency, and managing the project, helping to guide approvals for strategy, design, wireframes, content and integrations.


Additionally, the company was looking into getting a new CRM tool, and I suggested that they consider one with a professional marketing toolkit and automation features. I worked with the Director of Information Systems, Director of IT, Manager of Applications and Chief Information Officer to demo, evaluate and choose between Microsoft Dynamics, Salesforce and Hubspot. Hubspot was selected and I was on the implementation team, mostly responsible for building marketing campaigns, email marketing, MQL scoring, automation and reporting dashboards.


Furthermore, I helped guide a brand refresh, content and social media strategy, and managed their Google and LinkedIn paid media campaigns.

The Solution

Today, Calian has a new website that satisfies their unique UX needs having such diverse audiences, tracking analytics properly installed with Google Tag Manager and Hubspot, as well as Hubspot fully implemented as the company wide CRM and marketing automation tool.

Skills Used

Paid Ads,Paid Ads,Branding,Web Development,Email Marketing,Marketing Strategy,SEO,Social Media Management,Web Development,Web Development,Other,Other

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

SH1FT

They needed a brand new website & social media strategy.

Stellar Construction LLC

The client wanted to use a website to generate leads online. They had a website designed and

built. After six months of their website being live, they had generated zero website leads. That’s when they contacted us to help them with their inbound marketing.

2.5

CPL

Canada Drives

Canada's Fastest-Growing Company in 2016 as Canada Drives ranked #1 in Canadian Business magazines Profit 500 list and was the winner of EY's Entrepreneur of the Year Pacific division’s Fintech category.

RootsTech

The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.