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My work over the course of a year resulting in a more than 300% increase in new users, sessions, and pageviews. Clicks increased over 500, impressions went from about 900 to about 15,000, a CTR from 0.2% to 3.9%, and a Google position of 121 to 37.6.
As far as social media, their LinkedIn followers went up 29%, reactions up 45%, clicks up 55%, and shares up 120%. On Twitter, before April '19 they averaged 11 tweets a month with about 4,000 impressions. By December '19 they averaged 30 tweets a month at about 14,000 impressions.
I was brought on to take lead in all their digital marketing efforts, across 3 separate sites. This involved SEO, SMM, web design, content creation, SEO copywriting, email marketing, and more.
My work over the course of a year resulting in a more than 300% increase in new users, sessions, and pageviews. Clicks increased over 500, impressions went from about 900 to about 15,000, a CTR from 0.2% to 3.9%, and a Google position of 121 to 37.6.
As far as social media, their LinkedIn followers went up 29%, reactions up 45%, clicks up 55%, and shares up 120%. On Twitter, before April '19 they averaged 11 tweets a month with about 4,000 impressions. By December '19 they averaged 30 tweets a month at about 14,000 impressions.
Paid Ads,Paid Ads,Paid Ads,Branding,Copywriting,Branding,Email Marketing,SEO,Web Development
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We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.
This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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