We were able to make them profitable for the first time on ads within 2 months!

0.76
CPO

The Challenge

They were looking to improve their results on Facebook, Google ads & email marketing

The Process

We had 2 in-person meetings to evaluate their strategy and where they were coming from. We then suggested a complete gameplan & strategy to implement.

The Solution

We were able to make them profitable for the first time on ads within 2 months!

Skills Used

Email Marketing,Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Sports, Outdoors & Fitness

Results by the numbers

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Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

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