In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.

Digi Com

Mayple Vetted

agency

The Challenge

Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA

The Process

Launched new ad account so that we can start fresh and began audience testing, creative format & messaging testing, and implemented a content strategy

The Solution

In month 1 we were able to improve CPMs by 27% and CPCs by 37%, ultimately resulting in a more efficient CPA despite a drop in website CVR associated with seasonality. Presently (month 8) , we've brought CPMs down an additional 29% and CPA down 37%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Content Marketing

Industry

Beauty

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