bring all of Fedrigoni's top Europe clients to two high end sensorial events in madrid and barcelona. We unfurled a tree that told us about the history of this material, explored the frontier of creativity, got closer to the different sensations that can be perceived when you slide your skin over a sheet, broke the bi-dimensionality of #blankpaper and all this, thanks to the quality of Fedrigoni papers.

The Challenge

Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.

The Process

Strategic design - Creatives concept - event plannig - camping and PR deployment -

The Solution

bring all of Fedrigoni's top Europe clients to two high end sensorial events in madrid and barcelona. We unfurled a tree that told us about the history of this material, explored the frontier of creativity, got closer to the different sensations that can be perceived when you slide your skin over a sheet, broke the bi-dimensionality of #blankpaper and all this, thanks to the quality of Fedrigoni papers.

Skills Used

CMO,Content Marketing,Copywriting,Marketing Strategy,Web Development,Web Development,Public Relations,Branding,Paid Ads,Other

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.74

CPL

Roxi Guardia

Web Maintainance

Social Media

  • Improve the storytelling.
  • Increasing sales.

2

ROAS

Gospel Canvas

Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.

Landis Enterprises

We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!

0.01

CPL

New Choice Homes

Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.


The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.


In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.


New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.