bring all of Fedrigoni's top Europe clients to two high end sensorial events in madrid and barcelona. We unfurled a tree that told us about the history of this material, explored the frontier of creativity, got closer to the different sensations that can be perceived when you slide your skin over a sheet, broke the bi-dimensionality of #blankpaper and all this, thanks to the quality of Fedrigoni papers.

The Challenge

Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.

The Process

Strategic design - Creatives concept - event plannig - camping and PR deployment -

The Solution

bring all of Fedrigoni's top Europe clients to two high end sensorial events in madrid and barcelona. We unfurled a tree that told us about the history of this material, explored the frontier of creativity, got closer to the different sensations that can be perceived when you slide your skin over a sheet, broke the bi-dimensionality of #blankpaper and all this, thanks to the quality of Fedrigoni papers.

Skills Used

CMO,Content Marketing,Copywriting,Marketing Strategy,Web Development,Web Development,Public Relations,Branding,Paid Ads,Other

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.8

CPL

Social Clout Club

Create consistent marketing funnel that produces reliable results

Santa Monica Homeopathic Pharmacy

This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.

Tutttnauer

Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.

Bullbots

The client wanted to attract new customers

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.