Reaching specific goals is always rewarding, but it fades as the next goals set up. However, when you build the structure that reward keeps on giving. That is what i've managed to do with prospecting high interest based campaigns on Facebook, Intent-lower funnel keyword targeting on Google and AdRoll to fill in the cracks and provide a solid foundation for remarketing.

1.25
CPL

Hilary S.

Mayple Vetted

expert

The Challenge

Education is a dynamic industry, I have had very specific goals with tight turn arounds. The challenge most often faced are that of prioritizing KPIS for different programs when there are hundreds of programs.

The Process

My role is primary strategist on this account, every month I work with a strict budget on Google and Facebook to reach specific enrollment goals.

The Solution

Reaching specific goals is always rewarding, but it fades as the next goals set up. However, when you build the structure that reward keeps on giving. That is what i've managed to do with prospecting high interest based campaigns on Facebook, Intent-lower funnel keyword targeting on Google and AdRoll to fill in the cracks and provide a solid foundation for remarketing.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Education

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