Increase in product applications and approval rate.
New business services that were acquired by the business with intent to grow those products.
Strong emphasize on business/commercial loans targeting the correct audience.
Google Display and Search Ads to drive users to the client's website and capture lead forms with MLOs and BLOs. Also utilized LinkedIn job titles and industry for product/brand consideration to target SBA and Commercial loans, along with business services.
Increase in product applications and approval rate.
Paid Ads,Paid Ads,Paid Ads
Finance
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.