
They have successfully launched a full SEO program including local digital marketing specialists to support their program across Europe. Increase in local search visitation by 52%, generating more targeted qualified traffic to local Fiat dealerships across Europe. Reduced bounce rate of 42%, from a high bounce rate of 87%
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
My role was lead SEO strategist. I was tasked with architecting an SEO program from scratch. I developed the process and methodology used in operationalizing their program. I also provided industry standards and best practices, as well as a full end to end SEO program including recommendations to increase their search visibility.
They have successfully launched a full SEO program including local digital marketing specialists to support their program across Europe. Increase in local search visitation by 52%, generating more targeted qualified traffic to local Fiat dealerships across Europe. Reduced bounce rate of 42%, from a high bounce rate of 87%
SEO,Marketing Strategy
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Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.
The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.
In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.
New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.
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