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They have successfully launched a full SEO program including local digital marketing specialists to support their program across Europe. Increase in local search visitation by 52%, generating more targeted qualified traffic to local Fiat dealerships across Europe. Reduced bounce rate of 42%, from a high bounce rate of 87%
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
My role was lead SEO strategist. I was tasked with architecting an SEO program from scratch. I developed the process and methodology used in operationalizing their program. I also provided industry standards and best practices, as well as a full end to end SEO program including recommendations to increase their search visibility.
They have successfully launched a full SEO program including local digital marketing specialists to support their program across Europe. Increase in local search visitation by 52%, generating more targeted qualified traffic to local Fiat dealerships across Europe. Reduced bounce rate of 42%, from a high bounce rate of 87%
SEO,Marketing Strategy
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This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
The client, an e-learning company dedicated to training medical professionals in critical life support, had seen its organic traffic decline significantly over several years, and wanted to rebuild the channel as a key part of their business going forward. Conversion Media was engaged to develop and execute a new content marketing plan that could make them competitive in organic search again.
As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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