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They have successfully launched a full SEO program including local digital marketing specialists to support their program across Europe. Increase in local search visitation by 52%, generating more targeted qualified traffic to local Fiat dealerships across Europe. Reduced bounce rate of 42%, from a high bounce rate of 87%
This client did not have any formal digital marketing infrastructure across it's seven brands within Europe. They had no organizational framework or digital center of excellence to house their digital marketing frameworks. Additionally, they did not have any SEO program, and needed to expand search visibility across six European countries, where their target market resides.
My role was lead SEO strategist. I was tasked with architecting an SEO program from scratch. I developed the process and methodology used in operationalizing their program. I also provided industry standards and best practices, as well as a full end to end SEO program including recommendations to increase their search visibility.
They have successfully launched a full SEO program including local digital marketing specialists to support their program across Europe. Increase in local search visitation by 52%, generating more targeted qualified traffic to local Fiat dealerships across Europe. Reduced bounce rate of 42%, from a high bounce rate of 87%
SEO,Marketing Strategy
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Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.
Corvex came to us with a goal of launching a new mobile product in their mobile application. Corvex sells a software application that frontline workers can use on their iPads or Android/Mobile devices when at the workplace, in either a food processing plant or assembly line type factory. The goal of the application is to safely track frontline workers at the workplace and give them the Corvex Connected solution that helps each employee and their teams stay safe, agile and flexible with real-time data and checklists. This was launching right at the height of COVID-19 and became very intriguing to many businesses looking for quick solutions to keep their workers employed, but at a safe "6-feet apart" distance.
This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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