Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.


One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.


We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.

10
ROAS

The Challenge

Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.

The Process

My role was to build for them the right marketing facebook strategy and show them how incremental it bringing to the business.

The Solution

Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.


One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.


We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.

Skills Used

Paid Ads,Paid Ads

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.1

ROAS

Innovet Pet

Innovet was selling well on Amazon, but their in-house team didn’t have the time to give Amazon PPC ads what it deserves. So, they wanted to try hiring an expert to take over PPC to see if there are opportunities to grow sales. I ended up doubling their sales!

Brooklinen

Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.

Feltman Brothers

General Assembly

One of top market leaders in tech education space. Very strong and well-respected offline presence but was struggling to build online presence through organic search.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.