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Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.
One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.
We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.
Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.
My role was to build for them the right marketing facebook strategy and show them how incremental it bringing to the business.
Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.
One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.
We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.
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Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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