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Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.
One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.
We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.
Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.
My role was to build for them the right marketing facebook strategy and show them how incremental it bringing to the business.
Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.
One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.
We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
The International Air Transport Association (IATA) is the trade association for the world’s airlines, representing some 290 airlines or 83% of total air traffic. Support many areas of aviation activity and help formulate industry policy on critical aviation issues.
IATA was looking for support in there foreign affairs department, looking to support the VP head of Europa ( iata's largest region) directly through the creation of a PR & Marketing campaign to build cohesion between governments and aviation industry stakeholders.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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