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Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.
One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.
We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.
Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.
My role was to build for them the right marketing facebook strategy and show them how incremental it bringing to the business.
Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.
One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.
We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.
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Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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