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Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.
One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.
We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.
Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.
My role was to build for them the right marketing facebook strategy and show them how incremental it bringing to the business.
Building the right marketing funnel strategy for acquisition and retargeting was the first step. Leveraging existing ads as well as newer ads to draw in users at top of funnel with right optimisation objective. Building the right retargeting audiences with right USP creatives to drive users to come back to make final purchase.
One of the main objective was to prove that it brought incremental sale to the business - did that successfully when overall revenue for the brand grew at 100%+ over the next two months while other channel they were buying was stagnant.
We build reporting and attribution model to show the increment value it bring on. We also did post purchase survey to ask consumers where they first heard from us and definitely paid social was one of the top answer.
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Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
Bat Control Specialists is a pest control company located in Ontario, Canada. As we all know, Canada can have some of the most frigid winters on the planet. Due to these cold winters, bats only come around for part of the year in the summer time. This means Bat Control Specialists has a small window of opportunity every year to snatch up as many clients as possible before the season ends or one of their competitors get to the clients.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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