• Main achievement was that we almost halved the CPFO from $7 to $3.2
  • New installs - 20000+

The Challenge

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

The Process

  • Framed a strategy on how we can overcome the competition
  • Used flash coupons sales instead of always on coupons which attracted majority of new users to try the app.
  • Re-branded videos where customers talk about their experiences and we revised the videos to taste of common man instead of using high end models
  • Focused on gaining new users as CPFO (Cost per first order) was a very important KPI because Faasos had very good user retention.

The Solution

  • Main achievement was that we almost halved the CPFO from $7 to $3.2
  • New installs - 20000+
Skills Used

Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

AU

Echoice

From 4000 sessions/month to 16,000 sessions/month in 12 months

Crafting Jeannie

Simaba

increase reservation and optimized marketing funnels and sales processes to increase bookings

The British International School Kuala Lumpur

Client wishes to know keywords in Malay that are currently driving traffic to their website.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.