Revamping their entire online brand identity and reaching an entirely new audience on social media.

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.

The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

• CPO (Cost per order) was drastically increasing
• Competition like Zomato had an upper hand
• Hyperlocal targeting had very high CPA

This client did not have a well coordinated SEO program. The client needed support to prioritize all SEO their SEO recommendations and provide the off shore team with organization and the ability to implement SEO governance across the organization.