-Received 20 publications in 1 month from press outreach.
-$179,000 revenue increase through influencer initiative in 1 month.
-Campaign received 100,000 impressions.
expert
-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.
-Prepare enough press around new product in 2 months.
-Wrote to several journalist and sent pr packages.
-Created an influencer initiative of 25 influencers.
-Managed a budget of $50,000.
-Strategically developed a social media campaign to attract ages 14-24.
-Received 20 publications in 1 month from press outreach.
-$179,000 revenue increase through influencer initiative in 1 month.
-Campaign received 100,000 impressions.
Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations
Beauty
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.