-Received 20 publications in 1 month from press outreach.

-$179,000 revenue increase through influencer initiative in 1 month.

-Campaign received 100,000 impressions.

The Challenge

-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.

-Prepare enough press around new product in 2 months.

The Process

-Wrote to several journalist and sent pr packages.

-Created an influencer initiative of 25 influencers.

-Managed a budget of $50,000.

-Strategically developed a social media campaign to attract ages 14-24.

The Solution

-Received 20 publications in 1 month from press outreach.

-$179,000 revenue increase through influencer initiative in 1 month.

-Campaign received 100,000 impressions.

Skills Used

Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.75

ROAS

Diono

Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.

0.5

CPL

Tailor Brands

I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.

Top Rank Soccer Academy

Freshly

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.