-Received 20 publications in 1 month from press outreach.

-$179,000 revenue increase through influencer initiative in 1 month.

-Campaign received 100,000 impressions.

The Challenge

-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.

-Prepare enough press around new product in 2 months.

The Process

-Wrote to several journalist and sent pr packages.

-Created an influencer initiative of 25 influencers.

-Managed a budget of $50,000.

-Strategically developed a social media campaign to attract ages 14-24.

The Solution

-Received 20 publications in 1 month from press outreach.

-$179,000 revenue increase through influencer initiative in 1 month.

-Campaign received 100,000 impressions.

Skills Used

Marketing Strategy,Marketing Strategy,Social Media Management,Public Relations

Industry

Beauty

Results by the numbers

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