
A brand-consistent website that provides EDP ideal customers with a pleasant UX and clear copy.
EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.
Step 1: Get to know everything about EDP and it's audience
Step 2: Visualize, draft, and gain the approval of website layout/style
Step 3: Draft website copy
Step 4: Refine with client
Step 5: Put all the pieces together (back-end and front-end)
Step 6: Optimize for SEO
Step 7: Publish
A brand-consistent website that provides EDP ideal customers with a pleasant UX and clear copy.
Copywriting,Content Marketing,Web Development
Professional Services
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

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