A brand-consistent website that provides EDP ideal customers with a pleasant UX and clear copy.
EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.
Step 1: Get to know everything about EDP and it's audience
Step 2: Visualize, draft, and gain the approval of website layout/style
Step 3: Draft website copy
Step 4: Refine with client
Step 5: Put all the pieces together (back-end and front-end)
Step 6: Optimize for SEO
Step 7: Publish
A brand-consistent website that provides EDP ideal customers with a pleasant UX and clear copy.
Copywriting,Content Marketing,Web Development
Professional Services
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
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