
We are hitting targets of 20+ ROAS when looking at this company from a total business perspective.
Roundtree is a luxury accommodation and quintessential East Hampton getaway on Long Island. We drove bookings and reservations measuring overall total business sales and traffic. Our goal was to ensure The Roundtree is booked outside of the Hamptons busiest times of Summer.
We are running Fb ads to users to initiate a checkout and drive users higher in the funnel while we use Google to close in on the users further down the funnel. Using our paid efforts we have been able to improve overall site traffic, improve the quality of users going to site as bounce rate has dropped and page session duration increased.
We are hitting targets of 20+ ROAS when looking at this company from a total business perspective.
Paid Ads,Paid Ads,Paid Ads,Social Media Management,CRO,Marketing Strategy
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.