Developed a new program Comfort Crew https://www.brooklinen.com/pages/rewards


  • Increased the number of customers who moved from first purchase to second purchase by 20%.
  • Increased long-term LTV by 10%
  • Increased trials into new categories by generating trials when offering them as a reward for loyalty points
  • Customers who trial new categories via a reward we also more likely to return to buy into that category again.

The Challenge

Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.

The Process

  • Analysis of customer behavior why do they repeat and how the previously launched program performed and any incremental revenue it drove
  • Surveyed customers to find out what they wanted from a loyalty program
  • Research similar loyalty programs to understand competitors and customer expectations


Rebuilt loyalty program using Yotpo and connecting the platform to Emarsys to allow for customer communication.

The Solution

Developed a new program Comfort Crew https://www.brooklinen.com/pages/rewards


  • Increased the number of customers who moved from first purchase to second purchase by 20%.
  • Increased long-term LTV by 10%
  • Increased trials into new categories by generating trials when offering them as a reward for loyalty points
  • Customers who trial new categories via a reward we also more likely to return to buy into that category again.
Skills Used

Email Marketing,SMS Marketing,Other,Web Development

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Lenskart

Creating a unifying feel to the feed, and bringing creative and interactive content to the community. We needed to bring a modern twist to the account and the brand to make sure it resonates with the target demographic. Our challenge was account growth and brand awareness which we've tended to thanks to a new and improve social media management strategy, promotional content and ads, and interactive content.

Makeachamp

They wanted to acquire more athletes & funding through their platform

OMI Jewelry

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. OMI Jewelry discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

1.3

ROAS

Nesting Olive

The client wanted to get a ROAS above 2 with a limited monthly budget.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.