Developed a new program Comfort Crew https://www.brooklinen.com/pages/rewards


  • Increased the number of customers who moved from first purchase to second purchase by 20%.
  • Increased long-term LTV by 10%
  • Increased trials into new categories by generating trials when offering them as a reward for loyalty points
  • Customers who trial new categories via a reward we also more likely to return to buy into that category again.

The Challenge

Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.

The Process

  • Analysis of customer behavior why do they repeat and how the previously launched program performed and any incremental revenue it drove
  • Surveyed customers to find out what they wanted from a loyalty program
  • Research similar loyalty programs to understand competitors and customer expectations


Rebuilt loyalty program using Yotpo and connecting the platform to Emarsys to allow for customer communication.

The Solution

Developed a new program Comfort Crew https://www.brooklinen.com/pages/rewards


  • Increased the number of customers who moved from first purchase to second purchase by 20%.
  • Increased long-term LTV by 10%
  • Increased trials into new categories by generating trials when offering them as a reward for loyalty points
  • Customers who trial new categories via a reward we also more likely to return to buy into that category again.
Skills Used

Email Marketing,SMS Marketing,Other,Web Development

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6

ROAS

Allina Health

In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork. 

0.3

ROAS

Onest Health

Increase Shopify store revenue for a fitness supplement brand.

5

ROAS

Dona Jo

Dona Jo was 2 years into business struggling with cashflows and needed to generate income online. The business had grown to $300k in yearly revenue using influencer marketing but that revenue stream was quickly fading. The business was is need of a paid marketing plan.

0.6

ROAS

Warp Academy

Warp Academy was relaunching a paid course subscription model for their premium courses and needed to break through the ultra competitive world of online music education.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.