• Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY

Tarek E.

Mayple Vetted

expert

The Challenge

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

The Process

Online reputation management










  • Identified negative sentiment content holding largest market share on key brand terms
  • Identified positive sentiment content with largest opportunity for increasing market share
  • Optimized existing positive sentiment assets to outrank negative content
  • Created new content tailored to target untapped brand keyword opportunities and improve user experience


Blog content optimization and content expansion










  • Increased existing keyword rankings with legacy content that had the highest opportunity for quick growth
  • Executed strategic adjustments on existing content to quickly increase organic market share
  • Improved user experience on key content types where it was inferior to top competitors and to be up-to-par with industry 


Technical optimization









  • JavaScript rendering
  • Canonicalization
  • Page speed
  • XML sitemap implementation

The Solution

  • Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY
Skills Used

SEO

Industry

Health & Wellness

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