• Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY

The Challenge

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

The Process

Online reputation management










  • Identified negative sentiment content holding largest market share on key brand terms
  • Identified positive sentiment content with largest opportunity for increasing market share
  • Optimized existing positive sentiment assets to outrank negative content
  • Created new content tailored to target untapped brand keyword opportunities and improve user experience


Blog content optimization and content expansion










  • Increased existing keyword rankings with legacy content that had the highest opportunity for quick growth
  • Executed strategic adjustments on existing content to quickly increase organic market share
  • Improved user experience on key content types where it was inferior to top competitors and to be up-to-par with industry 


Technical optimization









  • JavaScript rendering
  • Canonicalization
  • Page speed
  • XML sitemap implementation

The Solution

  • Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY
Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

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