Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

Online reputation management

• Identified negative sentiment content holding largest market share on key brand terms
• Identified positive sentiment content with largest opportunity for increasing market share
• Optimized existing positive sentiment assets to outrank negative content
• Created new content tailored to target untapped brand keyword opportunities and improve user experience

Blog content optimization and content expansion

• Increased existing keyword rankings with legacy content that had the highest opportunity for quick growth
• Executed strategic adjustments on existing content to quickly increase organic market share
• Improved user experience on key content types where it was inferior to top competitors and to be up-to-par with industry 

Technical optimization

• JavaScript rendering
• Canonicalization
• Page speed
• XML sitemap implementation