• Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY

The Challenge

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

The Process

Online reputation management










  • Identified negative sentiment content holding largest market share on key brand terms
  • Identified positive sentiment content with largest opportunity for increasing market share
  • Optimized existing positive sentiment assets to outrank negative content
  • Created new content tailored to target untapped brand keyword opportunities and improve user experience


Blog content optimization and content expansion










  • Increased existing keyword rankings with legacy content that had the highest opportunity for quick growth
  • Executed strategic adjustments on existing content to quickly increase organic market share
  • Improved user experience on key content types where it was inferior to top competitors and to be up-to-par with industry 


Technical optimization









  • JavaScript rendering
  • Canonicalization
  • Page speed
  • XML sitemap implementation

The Solution

  • Non-brand organic traffic for main domain increased 287% YoY
  • Organic keywords for main domain increased 205% YoY
  • Non-brand organic traffic for blog subdomain increased from > 1K clicks/m to 21.8K clicks/m YoY
  • Organic keywords for blog subdomain increased 336% YoY
Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

7

ROAS

Lucid Dream Leaf

Lucid Dream Leaf is a dietary supplement company whose flagship product is a lucid dreaming supplement that activates the neurotransmitters involved in conscious, controlled dreaming. I was hired to help turn around their unprofitable digital advertising campaigns.

0.76

CPO

Posturepro

They were looking to improve their results on Facebook, Google ads & email marketing

10

ROAS

Two Step Performance

  1. Popular products were often sold out and would take a while to get inventory back in stock.
  2. Had no prior data from paid advertising 
  3. Educating people about new car parts 

5

ROAS

Mulepak

Brand new fanny pack brand with 0 social proof. We had to start from scratch!

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.