+75% Increase in new B2B sales conversion rate


0.75
CPL

The Challenge

I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.

The Process

- We added additional conversion tracking touch points to gain more insight into B2B client sales path.

- We leveraged first-party audiences to create a robust remarketing strategy

- Adjusted ad copy and graphic content in ads to focus on B2B buyer

- Ongoing keyword monitoring and campaign optimization

The Solution

+75% Increase in new B2B sales conversion rate


Skills Used

Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

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