
Reduced total cost per acquisition from several hundred dollars to ~$10-20 per lead on a consistent basis
Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.
Website optimized to attract all regional parties of interest, digital marketing blasts to develop traffic routes, significant remarketing efforts to generate qualified leads. Monthly ads uploaded to match promotional changes from each manufacturer.
Reduced total cost per acquisition from several hundred dollars to ~$10-20 per lead on a consistent basis
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,CRO,Email Marketing,Marketing Strategy,SEO,Web Development
Automotive & Transportation
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Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.
The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.