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Reduced total cost per acquisition from several hundred dollars to ~$10-20 per lead on a consistent basis
Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.
Website optimized to attract all regional parties of interest, digital marketing blasts to develop traffic routes, significant remarketing efforts to generate qualified leads. Monthly ads uploaded to match promotional changes from each manufacturer.
Reduced total cost per acquisition from several hundred dollars to ~$10-20 per lead on a consistent basis
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,CRO,Email Marketing,Marketing Strategy,SEO,Web Development
Automotive & Transportation
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Working with a brand new email list and starting all email sequences and follow ups from scratch.
The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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