Reduced total cost per acquisition from several hundred dollars to ~$10-20 per lead on a consistent basis

0.9
CPL

The Challenge

Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.

The Process

Website optimized to attract all regional parties of interest, digital marketing blasts to develop traffic routes, significant remarketing efforts to generate qualified leads. Monthly ads uploaded to match promotional changes from each manufacturer.

The Solution

Reduced total cost per acquisition from several hundred dollars to ~$10-20 per lead on a consistent basis

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,CRO,Email Marketing,Marketing Strategy,SEO,Web Development

Industry

Automotive & Transportation

Results by the numbers

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5.2

ROAS

Bullion Box Subscriptions

  • Mass Declines due to corona
  • Low Average Order Value
  • Conversion Rate was in the dumpster


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