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Reduced total cost per acquisition from several hundred dollars to ~$10-20 per lead on a consistent basis
Rebuild website using the WooCommerce platform. Deeply customized website experience and focus on MAP pricing policy compliance.
Website optimized to attract all regional parties of interest, digital marketing blasts to develop traffic routes, significant remarketing efforts to generate qualified leads. Monthly ads uploaded to match promotional changes from each manufacturer.
Reduced total cost per acquisition from several hundred dollars to ~$10-20 per lead on a consistent basis
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,CRO,Email Marketing,Marketing Strategy,SEO,Web Development
Automotive & Transportation
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
DigiCom was brought on to launch Merit beauty for the first 3 month before brining back in house to leverage of growth and performance marketing backgrounds to see expedited success.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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