Adventure Warehouse's #1 goal was to sell excess inventory. In a crowded, trend-driven and competitive market, Adventure Warehouse knew that they needed to be in front of consumers when they were searching for their products. They chose to work with a group of PPC specialists to ensure that the excess inventory they had sitting in their facilities would move and move quickly.

Develop a Google AdWords strategy and implement it.

The sporting goods and hobby retailer came to Hop Skip Media when they were having issues with moving their inventory as asked us to develop a winning strategy. Upon the completion of the strategy, we made moved forward with implementing:

• Conversion tracking helped us ensure we knew what was making us money and what was wasting ad spend
• A paid search advertising campaign based on what competitors were doing, but also what current trends were dictating
• A remarketing list search ads (RLSA) campaign to retarget consumers who were aware of Adventure Warehouse but had yet to purchase