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Not only did Hop Skip Media create a 478% ROI within the first month for Adventure Warehouse, but we also increased the ROI to 563 in the second month.
"Hop Skip Media started working for us a few years ago when we had a very serious overstock issue. They created and executed a plan for us in only a few days that was extremely successful - over 500% ROI." - Cory T., General Manager
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Adventure Warehouse's #1 goal was to sell excess inventory. In a crowded, trend-driven and competitive market, Adventure Warehouse knew that they needed to be in front of consumers when they were searching for their products. They chose to work with a group of PPC specialists to ensure that the excess inventory they had sitting in their facilities would move and move quickly.
Develop a Google AdWords strategy and implement it.
The sporting goods and hobby retailer came to Hop Skip Media when they were having issues with moving their inventory as asked us to develop a winning strategy. Upon the completion of the strategy, we made moved forward with implementing:
Not only did Hop Skip Media create a 478% ROI within the first month for Adventure Warehouse, but we also increased the ROI to 563 in the second month.
"Hop Skip Media started working for us a few years ago when we had a very serious overstock issue. They created and executed a plan for us in only a few days that was extremely successful - over 500% ROI." - Cory T., General Manager
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
I work at Facebook full time where i lead the global strategy and execution of Facebook Ads for Facebook Consumer Marketing. My team team manages 9 figure budgets across Facebook and the Family of Apps.
TikTok was looking for a local partner to cover the 2022 Latin Grammys and to produce TikTok videos and TikTok live streaming with the artists.
We created a joint venture with another agency to work on this project that will be launched on November 14th.
