As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.

6
ROAS

The Challenge

Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.

The Process

To find the best website CMS platform to design & develop within, we chose Wordpress since it has a wide variety of themes and plug-ins that are aligned with today's market and that would be compatible with standard search engine optimizations and Google Advertising. We used a combination of SEO tools such as Hubspot, Moz & Brightedge to complete our search engine optimizations, along with a full SEO audit and daily + weekly SEO optimizations. We also improved their social media presence by running a variety of paid social ads for traffic and conversion campaigns.

The Solution

As a result, with responsive website build on all devices, proper SEO optimizations made continually, as well as investments in Google Advertising and paid social, we saw an immediate +40% increase in website page views, as well as +50% new users to the site month-over-month. We focused on a few key critical SEO areas for improvement including: updates to metadata descriptions, re-targeting original keywords and branded keyword tracking, as well as keyword ranking against top competitors. SEO optimizations also proved successfully in moving our Google rankings from page 3 to the top of page 1, with an ROAS over 600%.

Skills Used

SEO,Web Development,Web Development,Paid Ads,Social Media Management

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6.32

ROAS

Dog Mom World

They weren't getting the ROAS they were looking for, not able to generate a sale.

2

ROAS

American Atelier

American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.

6.84

ROAS

English Tea Store

HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

2.6

CPR

HastyCart

HastyCart is an online grocery ordering service. They reached out to me for help with:

  • getting new customers
  • increasing their purchase rate

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.