We achieved a 400% increase in highly qualified registrations after inheriting the account from another agency. We fully rebuilt the marketing strategy with our deep understanding of key messaging that triggers home-buyers and technical audience segmentation.
We sold out the condominium in a highly competitive market in under a year, and significantly under the client's budget.
expert
The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
I created a segmented real estate marketing program that micro-targeted: Retirees, First Time Buyers, and Investors. We deployed key messaging for each audience in a highly creative lead gen campaign to attract the most promising prospects—and optimize messages that converted these key audiences.
We achieved a 400% increase in highly qualified registrations after inheriting the account from another agency. We fully rebuilt the marketing strategy with our deep understanding of key messaging that triggers home-buyers and technical audience segmentation.
We sold out the condominium in a highly competitive market in under a year, and significantly under the client's budget.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
Create a digital marketing strategy for Ron Velin Coaching that can be supported over time, with scalable opportunities supported by familiar digital marketing tools.
