We achieved a 400% increase in highly qualified registrations after inheriting the account from another agency. We fully rebuilt the marketing strategy with our deep understanding of key messaging that triggers home-buyers and technical audience segmentation.
We sold out the condominium in a highly competitive market in under a year, and significantly under the client's budget.
The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
I created a segmented real estate marketing program that micro-targeted: Retirees, First Time Buyers, and Investors. We deployed key messaging for each audience in a highly creative lead gen campaign to attract the most promising prospects—and optimize messages that converted these key audiences.
We achieved a 400% increase in highly qualified registrations after inheriting the account from another agency. We fully rebuilt the marketing strategy with our deep understanding of key messaging that triggers home-buyers and technical audience segmentation.
We sold out the condominium in a highly competitive market in under a year, and significantly under the client's budget.
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Wedding Style struggled competing against the numerous national wedding brands
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They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
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