We achieved a 400% increase in highly qualified registrations after inheriting the account from another agency. We fully rebuilt the marketing strategy with our deep understanding of key messaging that triggers home-buyers and technical audience segmentation.


We sold out the condominium in a highly competitive market in under a year, and significantly under the client's budget.

4
CPR

Graeme C.

Mayple Vetted

expert

The Challenge

The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.


We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.

The Process

I created a segmented real estate marketing program that micro-targeted: Retirees, First Time Buyers, and Investors. We deployed key messaging for each audience in a highly creative lead gen campaign to attract the most promising prospects—and optimize messages that converted these key audiences.

The Solution

We achieved a 400% increase in highly qualified registrations after inheriting the account from another agency. We fully rebuilt the marketing strategy with our deep understanding of key messaging that triggers home-buyers and technical audience segmentation.


We sold out the condominium in a highly competitive market in under a year, and significantly under the client's budget.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Web Development

Industry

Real Estate

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