Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.

Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.

The company had attempted paid ads internally but saw very little success with it.

I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.

One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.

Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.