The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.

Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.

For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.

They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.

The challenge was that we never promoted an offer and we had zero data or emails to leverage.

EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.