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Increase ROAS and reducing cost per order / action is my #1 area of expertise. I know how to leverage the data to provide insights and optimization recommendations to immediately improve the performance of your campaigns, leveraging not only publisher reporting, but internal analytics systems, as well as 3rd party data like google analytics.
Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.
My role is account director, overseeing the entire budget, reporting and optimization process from strategy onwards, but I also manage the paid social and retargeting channels, and oversee one team member who runs paid search / shopping. I need to take a step back and understand the target audience, where they live online, messaging strategy and creative execution, down to budget deployment. Ultimately, the data does the talking. Smart, strategic insights to help form strategy, and allowing for time to let the data cure, and then using the data to help inform next steps from budget reallocations, bid adjustments, creative optimizations and landing page development.
Increase ROAS and reducing cost per order / action is my #1 area of expertise. I know how to leverage the data to provide insights and optimization recommendations to immediately improve the performance of your campaigns, leveraging not only publisher reporting, but internal analytics systems, as well as 3rd party data like google analytics.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.
The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.
StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.
SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.
We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!
Analysing, advertising and social media management to many projects within standwithus.
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In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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