expert
Work 214 is an independent co-working space in Dallas that needed help lowering their cost per lead.
I performed to complete rebuild of their Google Ads account. I restructured their account in a way that allowed them to bid on relevant keywords at a much low CPC.
I brought their cost per lead down from $152 to $41.
Paid Ads
Real Estate
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to: