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They improved their budget in a 200%
They started with 80 web ussers per week and know they have around 1500 web ussers per week
They wanted to build an e-learining platform and grow to Latin America.
Social media engagement : paid and organic campaigns.
Lead generation & marketing automation.
1- Create a foundational SEO web presence.
2- Build tech + integrated marketing channels.
3- Establish funnels that will branch out to the web.
4- Tie in all channels that will correspond with site.
5- Improve the storytelling. A piece of brand messaging should accompany posts, leaving a journey trail.
6- Ultimately, increasing sales.
They improved their budget in a 200%
They started with 80 web ussers per week and know they have around 1500 web ussers per week
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Other,Content Marketing,Copywriting,Email Marketing
Professional Services
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Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
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