
They improved their budget in a 200%
They started with 80 web ussers per week and know they have around 1500 web ussers per week
They wanted to build an e-learining platform and grow to Latin America.
Social media engagement : paid and organic campaigns.
Lead generation & marketing automation.
1- Create a foundational SEO web presence.
2- Build tech + integrated marketing channels.
3- Establish funnels that will branch out to the web.
4- Tie in all channels that will correspond with site.
5- Improve the storytelling. A piece of brand messaging should accompany posts, leaving a journey trail.
6- Ultimately, increasing sales.
They improved their budget in a 200%
They started with 80 web ussers per week and know they have around 1500 web ussers per week
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.

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