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They improved their budget in a 200%
They started with 80 web ussers per week and know they have around 1500 web ussers per week
They wanted to build an e-learining platform and grow to Latin America.
Social media engagement : paid and organic campaigns.
Lead generation & marketing automation.
1- Create a foundational SEO web presence.
2- Build tech + integrated marketing channels.
3- Establish funnels that will branch out to the web.
4- Tie in all channels that will correspond with site.
5- Improve the storytelling. A piece of brand messaging should accompany posts, leaving a journey trail.
6- Ultimately, increasing sales.
They improved their budget in a 200%
They started with 80 web ussers per week and know they have around 1500 web ussers per week
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Other,Content Marketing,Copywriting,Email Marketing
Professional Services
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The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
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