"Working with A-List Me has been an absolute pleasure. They have a true understanding of how partnerships work from the early stages to long terms deals. This understanding is vital for all brands whether they are experienced in influencer marketing or new to this strategy."

- BEAM

The Challenge


The Process

Our influencer marketing campaigns start with a kickoff meeting to identify influencers that best fit the brands image. After the kickoff, the campaign starts! A-List Me sends offers to the influencers, coordinates product shipments, creates content guidelines, approves content, schedules posts, and handles payment to the influencer. We track conversions for each influencer and provide a summary report at the end of each month.

The Solution

"Working with A-List Me has been an absolute pleasure. They have a true understanding of how partnerships work from the early stages to long terms deals. This understanding is vital for all brands whether they are experienced in influencer marketing or new to this strategy."

- BEAM

Skills Used

Marketing Strategy

Industry

Health & Wellness

Results by the numbers

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   $416,879.29 Purchase Conversion Value


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Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


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The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


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SOCIAL PROFILE RESULTS:

COMPANY OVERVIEW

While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.


With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.


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