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Progress:
● 18% increase in conversions
● 3% increase in form submissions
● 45.45% increase in phone calls
● 26% increase in search engine clicks
● 190% increase in search engine impressions
● 70% increase in “kel tren” search clicks
● 65% increase in “kel tren” search impressions.
Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
Progress:
● 18% increase in conversions
● 3% increase in form submissions
● 45.45% increase in phone calls
● 26% increase in search engine clicks
● 190% increase in search engine impressions
● 70% increase in “kel tren” search clicks
● 65% increase in “kel tren” search impressions.
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
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